While serving as a full-time United Methodist pastor, Brad organizes in the southern West Virginia coalfields around environmental concerns, poverty, basic infrastructure needs and labor, particularly with mineworkers. A native son of the coalfields, Brad has a passion for the place and its people. Brad explained his work in McDowell County to the Daily Yonder as “reimagining the rural Appalachian church,” shaping what he calls the holler gospel—“the work of transformation in communities ravaged by scarcity.” Additionally, Brad is the proud cat dad of the semi social media-famous “MagnifiCATS,” Sammi and Diva.